Print this. Twenty checkpoints, in order of impact. If your clinic clears all twenty, you're ahead of the vast majority of practices in your catchment — including, probably, the ones currently outranking you.
Foundation (do first)
- Claim and verify your Google Business Profile — ownership, not just access.
- Primary category = your exact specialty; add secondary categories per department.
- NAP consistency — identical name, address, phone across Google, JustDial, Practo, Facebook, your website.
- Accurate hours including lunch breaks and every public holiday.
- Every service listed with a one-line description — searchable inventory.
Trust & velocity
- A review-request system that runs weekly without willpower — QR at the desk + post-visit nudge (full playbook here).
- Respond to 100% of reviews within 48 hours.
- Fresh photos monthly — reception, rooms, equipment, team.
- Weekly posts — health tips, timings updates, camp announcements.
- Seed and monitor Q&A — your real FAQs, answered by you before a stranger answers them wrong.
Website & schema
- Mobile-fast site — most patient searches are on phones.
- Medical schema markup — Physician / MedicalClinic structured data (what this means).
- A page per specialty — "implants", "full-body checkup", each with its own page targeting its own searches.
- Locality mentions — your catchment neighbourhoods named naturally in content.
- FAQ blocks with FAQPage schema — the format both Google and AI engines quote.
2026-specific: AI search readiness
- Answer-shaped content — headings phrased as patient questions with direct answers beneath; this is what AI overviews cite.
- Consistent facts everywhere — AI engines cross-check; contradictions between your site and listings cost citations.
- Booking from the listing — appointment actions complete the journey and lift engagement signals.
- Competitor watch — know the exact three clinics in your map pack and track their review velocity monthly.
- Measure outcomes, not rankings — calls, direction requests and bookings are the numbers that pay rent.
Working through this list is a part-time job — which is honestly the strongest argument for the managed suite: all twenty points, run for you, from ₹55,000/year, live in a business day.
LoQal.ai Team
We run Google visibility, bookings, reviews and patient messaging for 500+ doctor profiles across India, Bangladesh and Nepal. Book a free listing audit →
We run Google visibility, bookings, reviews and patient messaging for 500+ doctor profiles across India, Bangladesh and Nepal. Book a free listing audit →
